.up-home{--up-black:#10100f;--up-ink:#171715;--up-cream:#f2efe8;--up-sand:#d7c4aa;--up-line:#d8d4cb;color:var(--up-ink);background:#fff;font-family:Arial,Helvetica,sans-serif}
.up-home *{box-sizing:border-box}
.up-home img,.up-home svg,.up-home video{display:block;width:100%;height:100%;object-fit:cover}
.up-kicker{margin:0 0 18px;font-size:12px;font-weight:700;letter-spacing:.18em;text-transform:uppercase}
.up-kicker--dark{color:#716c62}
.up-hero{position:relative;display:grid;min-height:min(820px,86vh);overflow:hidden;background:var(--up-black);color:#fff}
.up-hero:after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(12,12,11,.84) 0%,rgba(12,12,11,.42) 42%,rgba(12,12,11,.04) 70%);pointer-events:none}
.up-hero__copy{position:relative;z-index:2;display:flex;flex-direction:column;justify-content:center;width:min(720px,55vw);padding:90px clamp(28px,6vw,110px)}
.up-hero h1{max-width:720px;margin:0;font-family:Georgia,'Times New Roman',serif;font-size:clamp(48px,5.5vw,88px);font-weight:400;line-height:.96;letter-spacing:-.045em}
.up-hero__lead{max-width:610px;margin:30px 0 0;color:#c8c6c0;font-size:16px;line-height:1.7}
.up-pills{display:flex;flex-wrap:wrap;gap:8px;margin:28px 0}
.up-pills span{padding:9px 14px;border:1px solid #4d4d49;border-radius:30px;color:#e5e2db;font-size:12px}
.up-actions{display:flex;align-items:center;gap:22px;margin-top:12px}
.up-button{display:inline-flex;justify-content:center;align-items:center;min-height:50px;padding:0 23px;text-decoration:none;font-size:13px;font-weight:700;letter-spacing:.04em}
.up-button--light{background:#fff;color:#111}
.up-button--dark{background:#111;color:#fff}
.up-text-link{display:inline-flex;gap:8px;color:inherit;text-decoration:none;font-size:13px;font-weight:700}
.up-hero__media{position:absolute;inset:0;background:#d8d2c7}
.up-hero__media img{object-position:center center}
.up-placeholder{background:#dedbd3;color:#aaa}
.up-trust{display:grid;grid-template-columns:repeat(4,1fr);border-bottom:1px solid var(--up-line);background:#fff}
.up-trust div{padding:28px clamp(20px,3vw,44px);border-right:1px solid var(--up-line)}
.up-trust div:last-child{border-right:0}
.up-trust strong,.up-trust span{display:block}
.up-trust strong{font-family:Georgia,'Times New Roman',serif;font-size:23px;font-weight:400}
.up-trust span{margin-top:6px;color:#77736c;font-size:12px}
.up-section{padding:110px clamp(24px,5.5vw,96px)}
.up-section__head{max-width:800px;margin-bottom:50px}
.up-section__head--row{display:flex;align-items:flex-end;justify-content:space-between;max-width:none;gap:30px}
.up-section__head h2,.up-story h2,.up-factory h2,.up-final-cta h2{margin:0;font-family:Georgia,'Times New Roman',serif;font-size:clamp(42px,5vw,72px);font-weight:400;line-height:1.05;letter-spacing:-.035em}
.up-section__head>p:last-child{max-width:660px;color:#77736c;font-size:16px;line-height:1.7}
.up-card-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.up-service-card{min-height:560px;padding:38px;display:flex;flex-direction:column;background:var(--up-cream)}
.up-service-card--sand{background:var(--up-sand)}
.up-service-card--black{background:var(--up-black);color:#fff}
.up-card-number{font-family:Georgia,'Times New Roman',serif;font-size:20px}
.up-card-audience{margin:80px 0 14px;color:#6f6a61;font-size:12px;text-transform:uppercase;letter-spacing:.1em}
.up-service-card--black .up-card-audience{color:#aaa69f}
.up-service-card h3{margin:0;font-family:Georgia,'Times New Roman',serif;font-size:32px;font-weight:400}
.up-service-card>p:not(.up-card-audience){margin:18px 0 30px;color:#625e57;line-height:1.65}
.up-service-card--black>p:not(.up-card-audience){color:#bdb9b1}
.up-service-meta{margin:0 0 32px;padding:0;border-top:1px solid rgba(17,17,17,.18)}
.up-service-meta div{display:grid;grid-template-columns:72px 1fr;gap:12px;padding:12px 0;border-bottom:1px solid rgba(17,17,17,.18);font-size:12px;line-height:1.45}
.up-service-meta dt{font-weight:700}
.up-service-meta dd{margin:0;color:#625e57}
.up-service-card--black .up-service-meta{border-color:rgba(255,255,255,.22)}
.up-service-card--black .up-service-meta div{border-color:rgba(255,255,255,.22)}
.up-service-card--black .up-service-meta dd{color:#bdb9b1}
.up-service-card a{margin-top:auto;color:inherit;text-decoration:none;font-size:13px;font-weight:700}
.up-service-note{max-width:720px;margin:24px 0 0;color:#77736c;font-size:12px;line-height:1.6}
.up-categories{background:#f7f6f2}
.up-outline-link{padding:13px 18px;border:1px solid #111;color:#111;text-decoration:none;font-size:13px}
.up-category-grid{display:grid;grid-template-columns:repeat(4,1fr);grid-auto-rows:minmax(280px,32vw);gap:14px}
.up-category{position:relative;overflow:hidden;background:#e7e4dc;color:#fff;text-decoration:none}
.up-category--wide{grid-column:span 2}
.up-category__image{height:100%}
.up-category__image:after{content:"";position:absolute;inset:45% 0 0;background:linear-gradient(transparent,rgba(0,0,0,.58))}
.up-category span{position:absolute;z-index:1;left:24px;bottom:22px;font-family:Georgia,'Times New Roman',serif;font-size:27px}
.up-story{display:grid;grid-template-columns:1.05fr .95fr;min-height:730px}
.up-story__media{position:relative;min-height:600px;background:#ddd9d1}
.up-story__badge{position:absolute;right:20px;bottom:20px;padding:10px 14px;background:#fff;color:#111;font-size:11px;text-transform:uppercase;letter-spacing:.1em}
.up-story__copy{display:flex;flex-direction:column;justify-content:center;padding:70px clamp(30px,6vw,110px);background:#fff}
.up-story__copy>p:not(.up-kicker){margin:28px 0;color:#6f6a62;font-size:16px;line-height:1.75}
.up-story ul{display:grid;grid-template-columns:1fr 1fr;gap:13px 28px;margin:0 0 36px;padding:0;list-style:none;font-size:13px}
.up-story li{padding-top:13px;border-top:1px solid var(--up-line)}
.up-process{background:#fff}
.up-process-grid{display:grid;grid-template-columns:repeat(3,1fr);margin:0;padding:0;border-top:1px solid #c9c5bc;border-left:1px solid #c9c5bc;list-style:none}
.up-process-grid li{min-height:230px;padding:30px;border-right:1px solid #c9c5bc;border-bottom:1px solid #c9c5bc}
.up-process-grid span{color:#817c72;font-size:12px}
.up-process-grid h3{margin:54px 0 12px;font-family:Georgia,'Times New Roman',serif;font-size:25px;font-weight:400}
.up-process-grid p{margin:0;color:#77736b;line-height:1.55}
.up-factory{display:grid;grid-template-columns:.82fr 1.18fr;background:var(--up-black);color:#fff}
.up-factory__copy{display:flex;flex-direction:column;justify-content:center;padding:80px clamp(28px,5vw,88px)}
.up-factory__copy>p:not(.up-kicker){max-width:530px;margin:28px 0;color:#bbb8b1;line-height:1.7}
.up-factory__gallery{display:grid;grid-template-columns:1.1fr .9fr;grid-template-rows:1fr 1fr;gap:2px;min-height:680px;background:#333}
.up-factory__image{overflow:hidden;background:#ddd}
.up-factory__image--tall{grid-row:1/3}
.up-confidence{background:#f7f6f2}
.up-confidence-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.up-confidence-card{min-height:390px;padding:40px;display:flex;flex-direction:column;align-items:center;text-align:center;background:#fff;border:1px solid #e0ddd5}
.up-review-avatar{width:92px;height:92px;margin-bottom:22px;overflow:hidden;border-radius:50%;background:#e4e0d7}
.up-review-avatar img,.up-review-avatar picture{display:block;width:100%;height:100%;object-fit:cover}
.up-review-avatar--placeholder{display:grid;place-items:center;color:#706b62;font-family:Georgia,'Times New Roman',serif;font-size:24px}
.up-stars{color:#c79a3b;font-size:18px;letter-spacing:.12em}
.up-review-copy{margin:26px 0;color:#37342f;font-size:16px;line-height:1.75}
.up-review-name{margin-top:auto;color:#817c72;font-size:14px}
.up-faq__list{border-top:1px solid #bbb7af}
.up-faq details{border-bottom:1px solid #bbb7af}
.up-faq summary{padding:25px 50px 25px 0;cursor:pointer;font-family:Georgia,'Times New Roman',serif;font-size:24px;list-style:none;position:relative}
.up-faq summary:after{content:"+";position:absolute;right:5px;font-family:Arial,sans-serif}
.up-faq details[open] summary:after{content:"−"}
.up-faq details p{max-width:760px;margin:0 0 28px;color:#716d65;line-height:1.7}
.up-final-cta{padding:110px 24px;text-align:center;background:var(--up-black);color:#fff}
.up-final-cta h2{max-width:980px;margin:auto}
.up-actions--center{justify-content:center;margin-top:36px}
.up-final-cta .up-text-link{color:#fff}

@media(max-width:959px){.up-hero{min-height:700px}
.up-hero:after{background:linear-gradient(90deg,rgba(12,12,11,.82),rgba(12,12,11,.28))}
.up-hero__copy{width:min(640px,80vw);padding:64px 24px}
.up-hero h1{font-size:48px}
.up-hero__media{min-height:0}
.up-trust{grid-template-columns:1fr 1fr}
.up-trust div:nth-child(2){border-right:0}
.up-trust div:nth-child(-n+2){border-bottom:1px solid var(--up-line)}
.up-section{padding:76px 20px}
.up-card-grid{grid-template-columns:1fr}
.up-service-card{min-height:360px}
.up-card-audience{margin-top:55px}
.up-section__head--row{display:block}
.up-outline-link{display:inline-block;margin-top:22px}
.up-category-grid{grid-template-columns:1fr 1fr;grid-auto-rows:330px}
.up-category--wide{grid-column:span 2}
.up-story{grid-template-columns:1fr}
.up-story__copy{padding:64px 24px}
.up-process-grid{grid-template-columns:1fr 1fr}
.up-factory{grid-template-columns:1fr}
.up-factory__copy{padding:64px 24px}
.up-factory__gallery{min-height:500px}
.up-confidence-grid{grid-template-columns:1fr}
.up-confidence-card{min-height:260px}
}

@media(max-width:599px){.up-hero{min-height:650px}
.up-hero:after{background:linear-gradient(0deg,rgba(12,12,11,.9) 0%,rgba(12,12,11,.48) 60%,rgba(12,12,11,.18) 100%)}
.up-hero__copy{width:100%;justify-content:flex-end;padding-bottom:54px}
.up-hero__media{min-height:0}
.up-hero__media img{object-position:64% center}
.up-actions{align-items:flex-start;flex-direction:column}
.up-trust{grid-template-columns:1fr}
.up-trust div{border-right:0;border-bottom:1px solid var(--up-line)!important}
.up-section__head h2,.up-story h2,.up-factory h2,.up-final-cta h2{font-size:40px}
.up-category-grid{grid-template-columns:1fr;grid-auto-rows:390px}
.up-category--wide{grid-column:auto}
.up-story__media{min-height:500px}
.up-story ul{grid-template-columns:1fr}
.up-process-grid{grid-template-columns:1fr}
.up-process-grid li{min-height:200px}
.up-factory__gallery{grid-template-columns:1fr 1fr;min-height:420px}
.up-faq summary{font-size:20px}
.up-actions--center{align-items:center}
}